IBEF Research: Moser Baer India Limited

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IBEF Research: Moser Baer India Limited

Moser Baer is the second largest optical media manufacturer in the world and supplies to all the top 12 global brands.

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Moser Baer is the second largest optical media manufacturer in the world and supplies to all the top 12 global brands.

Background:

Moser Baer is one of India's leading technology companies and is ranked number two among the top three optical media manufacturers in the world. Incorporated in 1983, it started its operations as a Time Recorder unit in technical collaboration with two foreign companies - Maruzen Corporation, Japan and Moser Baer Sumiswald, Switzerland. It diversified its product range in 1985 by entering the data storage industry to manufacture floppy disks. Its initial capacity was only 60,000 floppy disks per month, hampered by the shortage of licenses given by the Government of India for manufacturing. Its growth was thus constrained by the insufficient capacity to handle large orders from international customers. The late 1980s continued to be challenging times for the company as it grappled with issues like technological changes, higher cost of production, slower demand and limited in-house R&D and engineering capacity.

In 1999, Moser Baer ventured into manufacturing of recordable optical media and set up a 150- million unit capacity plant to manufacture 8 recordable compact disks (CD-R) and recordable digital versatile disks (DVD-R).The facility was in conformity with global standards of size, technology, quality, product flexibility and process integration. The company is currently the largest Indian manufacturer of magnetic and optical media data storage products, with exports comprising approximately 75 per cent of total revenues. It has attracted and retained best-in-class global strategic investors, including the International Finance Corporation and Electra Partners Mauritius Ltd.

The company's business model remains predominantly OEM-centric with more than 80 per cent of revenues accruing from sales to OEM in the global markets. Over the years the company has leveraged its strong R&D and engineering capabilities to deliver higher value-added products. It has focused on increasing production efficiencies and yields to improve upon its cost-leadership in global markets. This is manifested in the company being a supplier to all the top 12 global brands. To further strengthen its research capabilities the company has entered into an agreement with the Indian Institute of Technology, Delhi to work jointly for the next five years in the frontier areas of thin film sputtering technology suitable for optical data storage devices.

Moser Baer is headquartered in New Delhi and has four state-of-art plants in Noida (Uttar Pradesh).

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