Hungama TV Captains attend 2nd Board of Kid Directors meet

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Post the first board meet in January, the Hungama TV young directors presided over the second board meet today to discuss their inputs and analysis from the first quarter. The agenda primarily was to discuss the momentum for a host of responsibilities that Hungama TV's Captains set to achieve for the channel in the coming months.

 

Following the Captains induction in January this year, these young achievers presented their feedback to the heads of the departments of Hungama TV. The presentation included inputs on the Hungama TV's marketing initiatives for the summer promotions as well as suggestions on existing and new programming content for the channel.  The Captains also made a presentation on varied topics such as 'Technology adaptability', 'Kids as opinion leaders in purchase decisions', 'Dreams and ambitions', 'Gender preferences towards media and entertainment and 'Life without television'. 

 

With reference to the new season programming, the captains suggested that the live action series- 'Hero', could receive better reviews if it focused more on the 'fun' factor' which will enforce the element of reality. In addition, the Captains presented their views on the character acceptance, look and feel of the show after reviewing the pilot episode of a soon to be launched 'action show' on the channel. Thus the Hungama TV Captains are playing a significant role is crafting the story plot for this show by garnering views across the specific age groups in their respective cities.

 

The monthly updates provided by the Captains were recently incorporated in the summer programming package. The captains have been instrumental in deciding the prizes for the 'Pyjama Pakdo' contests on the channel this summer. As an ongoing process, the Captains keep the Hungama TV abreast with the distribution aspect of the channel in their cities.

 

Aparna Bhosle, head of Programming and Production, Hungama TV, said, "At the heart of everything we do at Hungama TV is the voice of the captains," said Aparna Bhosle, Head - Programming and Production, Hungama TV. "We have grown to accept that they can steer the channel to stay ahead. From making changes in our programming, distribution and marketing strategies to flagging off Hungamathon across cities, they are doing it all!"

 

Sourced From: Corporate Voice|Weber Shandwick