HP strengthens mkt leadership with launch of printing soln

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Hewlett Packard, the leader in the imaging and printing space, further consolidates its market leadership in the consumer printing market with the unveiling of 12 revolutionary personal printing solutions. HP's product rollout continues its tradition of innovating and simplifying the printing experience - whether customers are on the go, at home or at work.

According to IDC, HP has a marketshare of 75% in the single function inkjet printer segment and 87% marketshare in the inkjet All-in-one segment in Q2, 2006. The Inkjet All-in-one market is expected to grow from 440,382 units in 2006 to 734,222 units by 2010.

HP's new personal printing range is priced between Rs.2,999/- and Rs.15, 999/-. This new line up features the world's fastest photo printer, HP's first touch screen printer as well as new consumer friendly Photosmart Express interface that makes printing easier and faster.

Commenting on the occasion, Vibhor Bansal, Country Category Manager - Personal Printing Products, Imaging & Printing Group, Hewlett-Packard India Sales Pvt. Ltd., said "As the undisputed market leader, HP believes in growing and leading the personal printer market in India. With today's introductions, HP is further reinforcing its commitment to delivering the best printing experience for consumers."

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