HP reaffirms leadership in business printing

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Hewlett-Packard, the leader in the imaging and printing space today further strengthened its enterprise printing business by announcing its new enterprise strategy and product portfolio, including plans to strengthen its sales force, to provide customers in India with unprecedented levels of service, information and insight.

 

As part of the announcement, the company shared its plans in enterprise services and solutions and unveiled a new ink-based printing technology - HP Edgeline - specially designed to handle the high-volume workloads of businesses. The company also announced the largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes.

 

With these announcements, HP now provides enterprise imaging and printing customers with a full suite of services and solutions enabled by a world-class product portfolio.

 

"By leveraging our strengths in IT and our expertise in imaging and printing, HP is best-positioned to capture, manage and deliver the intelligence that enterprise customers need to improve their business processes," said Kelly Tan, Vice-President, Enterprise/Specialty Printing, Imaging & Printing Group, HP Asia Pacific & Japan. "This is not only about cutting costs.  It's about using HP's services and solutions to help customers manage business information more efficiently, to gain productivity and a competitive advantage."

 

Go-to-Market Strategy

 

As part of a revitalized approach to make it easier to do business with HP, the company plans to hire highly skilled sales consultants who will be dedicated to the company's top 2,300 accounts. These experts will engage customers in conversations that go beyond simple cost cutting to understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage.

 

 

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