HP launches large format printers

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Recently in Sydney

Hewlett-Packard, a $95 billion IT company, has launched new range of large format printers - HP Indigo press 3500, 5500 and HP Designjet Z6100. It now offers print service providers (PSP) the option to print digital images for customers from the size of postage stamps to building wraps, said a company official.

The printers were launched at PrintEx07 held in Sydney from May 24 to 26. Established in 1999, the event is the premier event for the Australian printing industry. The new printers would be first available in Australia in June and later extended to other parts of Asia-Pacific.

According to Mr V.S. Hariharan, Vice-President, Graphic Arts Business, HP Imaging and Printing Group, Asia-Pacific and Japan, the global graphic arts opportunity was 41.4 trillion pages (impressions) a year. However, only 6 per cent of graphic arts are digitally printed. This gives a big opportunity for PSPs to use digital printers to convert analogue printing to digital, he told newspersons.

Digital printing

Using HP's printers, PSPs can capture opportunities in commercial printing, digital photo speciality and signage segments. The digital printing opens a variety of revenue streams that are not viable through analogue printing. There are opportunities in short-run collaterals (like brochures, brochures, calendars, postcards and posters), customised/personalised direct mail and packaging applications, he said.

The HP Indigo press 3500 will be an entry and mid-level solution for those adopting digital technology for the first time and users moving from light production colour copier devices. This press is for customised direct mailers and brochures. The HP Indigo press 5500 is for large volume applications such as marketing collaterals, direct mailing, photo speciality products, books and manuals.

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