Hewlett-Packard, the market leader in the Indian imaging and printing market, today sets a new industry standard in low cost printing, speed, quality and productivity relative to laser devices. The company introduced its new range of inkjet based HP Officejet Pro All-in-One and single function printers that deliver small businesses up to 30% lower cost per page than laser printers with record-breaking print speeds, and professional high-volume laser-quality colour and mono output.

“The new HP Officejet Pro All-in-Ones and single function printers represent another milestone for HP’s high-performance inkjet systems, allowing us to provide small businesses with new color printing options,” said Ashwini K. Aggarwal, Country Business Manager, Business Imaging & Printing, Imaging & Printing Group, Hewlett-Packard India Sales Pvt. Ltd.

HP leads the high-end inkjet based All-in-One printer market with a market share of 92% (Source: Q4, 2006 IDC India). HP has embarked on an aggressive go to market strategy to target end users and channel. The company will be conducting roadshows for end users and the channel in 100 cities by the end of 2007. HP has developed a unique end user advocacy program for the HP Officejet Pro Series - ‘Masters of Microbiz’.

NTP Tourism Affairs Limited, a Delhi based Tourism & Hospitality company installed the newly launched HP Officejet Pro L7580 in November 2006. “There has been a marked increase in the in-sourcing of several mission-critical functions leading to higher performance and efficacy as well as savings in time and money. The HP Officejet Pro L7580 is just like a laser but faster and more economical,” says Pooja Mehra, Corporate Director, NTP Tourism Affairs Ltd.

Industry Leading Print Savings and Speed

Independent testing by printing research company SpencerLab Digital Color Laboratory, has confirmed the Officejet Pro All-in-Ones and single function printers to be significantly faster than laser printers in both first page out and document printing times.

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