HP launches 20 revolutionary products based on inkjet tech

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Hewlett Packard , market leader in the imaging and printing space further expanded its product offering in the personal and business inkjet category with the unveiling of 20 revolutionary products. Boosted with HP's industry defining Print 2.0 strategy - an overall strategy designed to accelerate the company's ability to capture a significant portion of the 53 trillion pages forecast to be printed by 2010. The product rollout continues HP's tradition of innovating and simplifying the printing experience targeting consumers across home, SOHO, micro business and Small and Medium business.

 

Starting at a range of Rs 2,799/- to Rs.19,999/-, the new inkjet portfolio comprises of 7 HP All-in-Ones, 3 HP Deskjets, 3 HP Photosmart Printers, 6 HP Officejet printers and 1 HP Scanjet. According to Q3, 2007 IDC report, HP has a market share of 75% in the overall inkjet printer market.

 

Commenting on the occasion, Ashwini K Aggarwal - Country Business Manager, Consumer Imaging & Printing Products, Imaging & Printing Group, Hewlett Packard India Sales Pvt. Ltd.  said, "With Print 2.0, HP is set to extend its leadership by serving the needs of the burgeoning SMB segment. For home consumers, we are offering revolutionary features to enable them to print and share their content wherever they are and whenever they choose."

 

Helping Businesses Improve Marketing Effectiveness and Productivity

·        HP Officejet All-in-one series not only replaces the old-fashioned fax machine but also brings together three other priority everyday office functions - printing, copying and scanning with superior quality

·        HP Officejet J3508 & J3608 All-in-Ones provides a highly affordable monochrome printing solution with a 160-page fax memory in a highly compact, space saving form factor

·        HP Officejet J5508 All-in-One and HP Officejet J5788 All in One comes with a flatbed scanner that allows users to scan thick items such as books. The former also has an additional 25-page automatic document feeder (ADF) that enables unattended faxing and scanning of multiple pages

·     The HP Officejet K7108 Printer is HP's most affordable A3 printer that gives SMB users the flexibility to print a diverse range of print projects including office documents, marketing brochures, posters and borderless photos on a range of paper of varying sizes and thickness

·        HP Scanjet N7710 features ultra-sonic double feed detection which assures every page is scanned and captured

 

Simplifying Home Printing with the Most User-Friendly Printers

·        HP's new All in Ones - F4185, C4288, C4388, C5288, C6288 and C8188 - start at an affordable price of Rs. 4,999/- and allows print-scan-copy-fax along with interesting features such as personalization of photos without using a computer. The range also comprises of wireless enabled printers in its portfolio

·         HP Photosmart A626 is the world's first compact photo printer with an innovative 4.8-inch touch-sensitive screen and over 200 creative elements for personalizing photos

·        The new HP Smart Web Printing software, saves paper, ink and frustration by allowing users to print only the content they want from web pages-in the manner they choose

·        To simplify everyday printing needs of consumers, HP has also launched its new Deskjet Printer series - HP Deskjet 2460, 4268 and 910.

 

"As the market leader, it is our primary responsibility to expand the market, heighten the consumer printing experience by launching industry leading solutions and penetrate deeper to new geographies," added Ashwini Aggarwal.

 

HP's Go To Market strategy to grow the printing market

 

-          HP will be conducting channel road shows and trainings across 60 cities in the first half of the year 2008 to educate channel partners on the new product portfolio and technologies

-          As a part of our upcountry focus, HP sales will reach out to 450 cities for the consumer and business printing range.

-          HP has been targeting the Office Automation Channel for converting the stand alone fax users to the more productive Officejet All-in-One

-          In order to intensify channel focus on the Photo printers, HP will further strengthen its Photo Club program for select channel partners to target photo studios and photo service providers

-          HP has been targeting key vertical segments such as jewellers, exporters, design agencies, photographers and self employed professionals through focused market development programs by offering customized solutions for these segments

-          The new personal printing & office automation solutions will be available across 400 exclusive HP Experience Zones and 1500 multi-brand retail outlets across India. 

 

Sourced From: Genesis Burson-Marsteller