Homeopathy users wouldn't switch to conventional medicine

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The research also reveals that Dr. Batra's ® has achieved an above-average improvement in skin and respiratory ailments. It was noted that 90% of their hair-ailments related patients would not switch to any other form of treatment. Further, 84% of the patients taking treatment at DBPHC would not switch to a local homeopath because they believe that the treatment received is the best and might not get proper results from another homeopath.

 

The research also revealed that Mumbai-ites opt for homeopathy mostly when it is recommended by their friends and relatives. Inspite of this, the people of Mumbai believe that homeopathy provides long-term solution for their problems. Also, Mumbai-ites believe that homeopathic medicines bring their situations much under control than conventional treatments which also have many side-effects.

 

More than 60% of the respondents believe that Dr. Batra's ® PHC is:

·                                 ·   Is a super-specialty clinic (77%)

·                                 ·   Good packaging of medicines (71%)

·                                 ·   Maintained data records/database (74%)

·                                 ·   Much more than hair & skin clinic (67%)

·                                 ·   Better understanding of homeopathy (65%)

·                                 ·   Many patients are taking treatment (63%)

·                                 ·   Diagnostic facilities at clinics (63%)

 

Dr. Mukesh Batra, added "Considering the results achieved through the AC Nielsen research, we have chalked out a strategy which we will be implementing shortly. We shall be expanding our reach to other cities and countries where we are not practicing currently. We are planning to launch hair oils and skin products. We would also be organizing awareness programs, campaigns and testimonials to share the experiences of our patients with others."

 

Sourced From: Corporate Voice|Weber Shandwick