Godrej Sara Lee Ltd., the market leader in the Indian home insecticide industry, and one of the largest players in the industry worldwide, announced the introduction of the all new cockroach specialist, HIT Seek ‘n’ Kill with a Special Applicator. It helps deliver the spray to even the remotest cracks and crevices where cockroaches hide. With its unique formulation, it flushes out the cockroaches & kills them. With this, Hit is making an aggressive foray to further consolidate their Specialist platform & Leadership position.

A strong heritage, Specialist pest solutions and superior product solutions have helped HIT establish a strong consumer base and expand it relentlessly over time. It is attractively priced at Rs. 69 for 250 ml & Rs. 135 for 500 ml

At the launch Mr. A. Mahendran, Managing Director said, “HIT brand has constantly endeavored to introduce superior and innovative products that enable the Indian homemaker to retain her control over her home against the intrusive pests. HIT has emerged as the largest selling Aerosol brand with 70% Market Share, with Specialist products for killing flying and crawling insects”.

HIT Aerosol is currently available in two variants: HIT CIK ‘Red’ for cockroaches and HIT FIK ‘Black’ for Mosquitoes & Flies. HIT Aerosol is easily the most effective solution against pests in terms of being able to demonstrate instant action.

With the extension of HIT into new product areas, and the thrust to make HIT a stronger player in this segment, Godrej Sara Lee is well-positioned to drive growth in its business and gain a larger share of the market.”

Sourced From: Perfect Relations Limited