Godrej launches Glossy, a dish wash liquid

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Godrej launches Glossy, a dish wash liquid

Godrej launches Glossy, a dish wash liquid for special kitchenware.

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Godrej Consumer Products Ltd. (GCPL), a leading player in the Indian FMCG industry, today, launched its new premium dish wash liquid, Glossy, a specialized liquid cleaner for expensive and special  utensils like glassware, non-stick ware, crockery, etc.

Glossy is formulated for gentle yet effective cleansing of special utensils. It is meant to be used for the special kitchenware that requires gentle care.  Glossy, with 'shine advancers' gives a sparkling shine to the utensils after cleaning, increasing its appeal on kitchen shelves. The formulation also ensures that there is no damage to the kitchenware.

Glossy is available in two sizes, a normal 500 gm bottle for Rs. 50/- and a new small bottle of 120 gm for Rs. 15/-.

Announcing the launch, Mr. Hoshedar K. Press, Executive Director and President, Godrej Consumer Products Limited, said, "Dish wash liquid is a nascent category in India with low usage and awareness. Most of the major dish wash brands in the market are 'heavy duty' cleaners.. There was a definite need for a specialized cleaner for special kitchenware. Glossy fills that need."

Sourced From : Perfect Relations Limited