Geodesic Information Systems, renowned innovator in the mobile communication, collaboration and entertainment application space, and IDEA Cellular, a leading GSM Mobile Services Operator in India, today jointly announced the launch of “IDEA Radio” - India's first true Mobile Internet Radio service.

IDEA Radio is built on Geodesic's award-winning Mundu Radio technology. This breakthrough technology, designed and optimized for mobile operations, enables IDEA's 20 million subscribers to seamlessly tune into a range of exciting entertainment channels, 24 hours a day, without the need to carry a separate device, or to be within the limited range of FM radio stations.

IDEA Radio completely rewrites the mobile entertainment landscape in India, by plugging the gaps in offerings currently available elsewhere on FM radio or other mobile offerings such as IVR based radio. Instead of being limited to a small, repetitive set-list of popular songs, IDEA subscribers will be able to tune into radio stations streaming 24x7, and listen to music in a wider variety of genres.

Right away, these include Bollywood, Dance, Indi-pop and Love songs, and also niche genres including devotional music, music from the 80s and 90s, regional music such as Punjabi and Bhojpuri, and western genres such as such as Pop, Rock, Hip-hop, Jazz and much more. And the technology is designed to scale seamlessly, allowing unlimited channels to be added to the offering.

IDEA subscribers access the service through their GPRS enabled mobile handsets. An activated, internet enabled GPRS connection is bundled with the IDEA Radio subscription. A one day free trial is available to allow subscribers to experience this first-of-its-kind offering. To avail of the offer, IDEA subscribers can simply SMS the keyword “IRADIO” to 55456 or point their GPRS phone browser to http://idearadio.mundu.com to download the Idea Radio client directly to their phone. Several flexible subscription options are available, including Rs.149 per month or Rs.10 per day.

Commenting on the partnership, Geodesic's MD, Kiran Kulkarni, said “Mobile devices are the preferred mode of entertainment today, and the IDEA Radio implementation is representative of Geodesic’s stated strategy to provide innovative, revenue-enhancing mobile solutions to service providers. We are proud to have our Mundu Radio technology provide a competitive edge to IDEA.”

IDEA Cellular's Chief Marketing Officer Pradeep Shrivastava said: "We wanted to give our customers the best of breed mobile music service. Geodesic is our ideal partner because of its established presence in the mobile music space, with their unique offering Mundu Radio, customized for IDEA, allowing us to leverage their experience and providing us the competitive advantage to innovatively enhance our VAS portfolio offerings.”

“Our subscribers are increasingly looking for entertainment on the move, Idea Radio will allow users experience unlimited mobile entertainment without the need to carry separate devices. We are also confident that our new initiative will contribute towards promoting the music ecosystem at large.” He further added.  

Sourced From: Text 100 Public Relations Consultancy