Gamers can get Xbox 360 with their ICICI Bank credit card

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Gamers can get Xbox 360 with their ICICI Bank credit card

Gamers can now get their own Xbox 360 at an easy EMI with their ICICI Bank credit card

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Microsoft Entertainment & Devices Division today announced the launch of easy-to-pay finance option through ICICI Bank credit card with the aim of enabling consumers to get hold of their Xbox 360 console. ICICI Bank Credit Card would provide an EMI option to be available for ICICI Bank Credit Card holders for the purchase of Microsoft Xbox 360 products at the designated Microsoft dealers.

The ICICI Bank Credit card holders can now pay just Rs.899/- and an affordable EMI to get hold of their Xbox 360 console. The EMI option is valid only for the ICICI Bank credit card holders.

Elaborating on the launch, Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India said "As digital entertainment products emerge to be vital constituents of consumer lifestyles today, it is imperative to explore innovative finance options that help reduce the upfront purchase costs of these products and enable more and more consumers to leverage their benefits. In this context, the ICICI Bank credit card easy finance scheme launched today is geared to enable gamers to buy their Xbox 360 console at an exciting EMI option. Judging by the exceedingly high consumer anticipation around this announcement, we expect to evoke a phenomenal response."

Commenting on the partnership, Sachin Khandelwal, General Manager, Cards Product Group, ICICI Bank said "Bridging the gap between affordability and desirability calls for a need to use innovative methods to reach out to the masses across the country. With this new program, customers will have access to Microsoft Xbox 360 at an affordable cost. We are extremely excited to take forward this initiative with Microsoft that will help expand the entertainment industry" 

Sourced From: Text 100 Public Relations Consultancy