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FXLabs partners with Zapak & Sify to launch AGNI
Published on Sat, Feb 23, 2008 at 14:56   |  Updated at Sat, Feb 23, 2008 at 17:22  |  Source : Moneycontrol.com

FXLabs, the leading end-to-end game company in India, today launched its first PC adventure gameAGNI. A high energy action packed game AGNI stars Malaika Arora Khan as the lead character AGNI. FXLabs has partnered with Zapak and Sify to publish the game online. The game will be available for global audiences from midnight today.

 


AGNI is the first PC game developed in India and meets the quality standards for an international product. The game is a Third Person Shooter-Role Playing Game (TPS-RPG) packed with action and drama. The game features over 10 original scenic stages, four different characters - TARA, AGNI, GHAYAB and ADHIRA, with enthralling sound and visuals effects.

 

Speaking at the launch of AGNI, Sashi Reddi, Founder & Chairman, FXLabs said, "AGNI is the result of our efforts to provide Indian gamers with international quality, content with local flavor at Indian prices. We have followed international ‘AAA’ production standard that rivals the best PC games in quality.”

 

Commenting on the partnership Sashi Reddi of FXLabs further elaborated, “This association will enable us to reach every corner of the country through online distribution. As the Indian gaming market matures, we are confident that the AGNI launch will give us the first mover advantage and enable us to create a milestone in the industry.”

 

Talking about this association, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment, said “Today Zapak is the leader in the Gaming Space with the sheer virtue of the largest gaming community (over 4 million) residing on it. When we saw the AGNI game by FXLabs, we were very excited as this is probably one of the first Indian Games that will stand up to international standards, therefore despite the fact that this is a PC Game we felt it was important to associate with it to promote the game.”

 

“We would get our users to sample the game through a 60 min trial version which we will launch onZapak.com soon. Also we will be promoting the game offline though our Gameplex in 11 cities and host a tournament around it, which will be flagged off by Malaika Arora Khan in Delhi next week”, Arun added.   

 

Mr. CVS Suri, Chief Operating Officer, Sify Technologies, said “Sify has been developing the online games market in India for a number of years with numerous pioneering initiatives through two hundred Sify GameDromes and over a thousand Sify iWays with games enabled PCs in more than a hundred cities. We are very happy to partner with FXLabs to promote and market AGNI through our online mall at www.sify.com, as well as through the GameDromes. The first world-class game developed in India, AGNI has Indian characters with compelling content and local flavor that can capture the imagination of the gaming community. We believe that the launch of AGNI will be a watershed in the development of online games in India, and are proud to be associated with it”.

 

Sourced from: Zapak Digital Entertainment Limited

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