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Future Group, today, opened its brand new ‘Central’ at Oberoi Mall, Goregaon (East), Mumbai. The entire ground floor at Central is completely dedicated towards exclusive international brands such as Gant, Play life, Lacoste, Replay, Springfield, Esprit, FCUK, Tommy Hilfiger & lots more.
After Bangalore, Hyderabad, Pune, Gurgaon and Vadodara, Central, the seamless mall, from the Future Group, today, opened its brand new ‘Central’ at Oberoi Mall, Goregaon (East), Mumbai. This is the seventh Central in India. Central has been conceptualized with a theme of ‘Shop, Eat and Celebrate’.
Sprawling over 1 LAC square feet, Central will offer discerning shoppers options of choosing from over 500 national and international brands across categories including apparels, cosmetics, fragrances, eyewear, watches, accessories, sportswear, toys , mobiles and much more for the entire family.
“The USP of Central is its seamless concept which allows brands to present its true identity and experience to customers. The seamless shopping experience has been much appreciated by customers in all existing Central as it offers the exposure to multiple brands at the same time. The brands are also laid out in such a manner that it is easy for a customer to locate and access a category in which all the related brands are showcased together”, says Kishore Biyani, MD Pantaloon Retail (India) Limited.
The entire ground floor at Central is completely dedicated towards exclusive international brands such as Gant, Play life, Lacoste, Replay, Springfield, Esprit, FCUK, Tommy Hilfiger & lots more.
Central also houses Food Bazaar which is one of the favourite destinations to shop for grocery, home and personal care products and all kinds of kitchenware at reasonable prices. Food bazaar has been an integral part of all Centrals since its inception and attracts a lot of house wives who truly love the idea of having a food bazaar in Central with all the conveniences it offers.
Soon to launch CENTRAL ‘Food Talk’ spread across 20,000 square feet in the Oberoi mall will offer lip smacking delicacies from various continents.
“With the success of the Central format in other cities we thought of bringing the ‘shop, eat and celebrate’ experience to Mumbai which would offer the Mumbaiites a complete experience all under one roof. The Central store organizes various event and activities throughout the year to provide the customer a reason to celebrate this shopping with a difference”, says Vishnu Prasad, CEO, Central and Brand Factory.
Free makeovers, Live DJ at Central
Central shoppers can also enjoy the value added service offerings at the Central hotspots such as Beauty Central will provide the customers valuable beauty tips and also get their makeovers done. With Radio Central customers can have a more pleasurable shopping experience with their favourite music as they can request for songs to the DJs. Gift Central provides attractive gift wrappers to the customers. Other value added services include Wi-Fi Central and Flower Central.
Central will also serve as a great community space where customers can come and spend valuable time with their families. There are many opportunities for customers to participate in events and festivals where they can have lots of fun and win prizes.
So come this summer and have a great experience staying out at one of the coolest destination; Central’s latest addition at Mumbai.
Sourced From: Integrated Brand Comm Pvt. Ltd
May 21 2013, 13:56
- in Results Boardroom
May 21 2013, 11:05
- in MARKET OUTLOOK