Future Generali acquires 1 lakh customers in record time

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Future Generali, the Insurance venture of Future Group of India and Generali Group of Italy that has acquired 100,000 customers in a record time through its Mallassurance™ initiative, today announced the launch of its first ULIP called Future Sanjeevani.

 

Mr Kishore Biyani, Group CEO, Future Group said: "By introducing insurance products to customers who are visiting shopping malls and modern retail outlets we have been able to acquire a significant number of individuals who had never bought an insurance product before. While we will continue to expand the traditional channels of insurance distribution like agency network, branch network, alternate and corporate network, Mallassurance™ will help us create a market among the younger generation of customers who till now were not being attracted by existing insurance players."

 

Future Sanjeevani, which is in line with the Future Group's and the Generali Group's philosophy of offering maximum value to each customer, is aimed at addressing the needs of the Indian customer at various stages of their lives like the life-giving herb - Sanjeevani

 

Mr. Sergio Balbinot, CEO Generali Group, added: "We are very pleased with such a positive response by the market, which validates Future Generali's vision  to serve its customers also exploiting alternative models. When we joined forces with the Future Group, Kishore Biyani and myself agreed that innovation would have played a fundamental role in the execution of our Indian strategy.  I am now even more convinced that product and distribution Innovation as proved by Mallassurance and the products specifically dedicated to this channel will increasingly become a source of competitive advantage for our presence in  India."

 

Future Sanjeevani offers comprehensive features like coverage up to 99 years, premium payment option of Single Premium, 5,10,15 & whole of Life. It also has four Optional Riders & additional loyalty units. Future Generali India Life Insurance Company intends to distribute this product through their multi channel distribution network and in all the 43 branches across 31 locations all over India.

 

Future Generali has introduced an innovative channel of providing Total Insurance Solutions through Mallassurance™ in May 2008, effectively employing the Future Group's impressive retail presence like Big Bazaar, Food Bazaar, Pantaloon, E-Zone, Home Town and others providing yet another value addition to the lives of customers. Through Mallassurance™, Future Generali offers numerous Insurance products to the millions of customers who have made the Future Group's stores a part of their lives.

 

The customer, the end user in any innovation, has adopted the Mallassurance™, wholeheartedly, which is evident from the resounding success of the channel. By selling simple, over-the-counter Insurance products like Personal Accident, Home Protection plans and Simple Endowment, Future Generali's Mallassurance™ connected with the customer like none before.   

 

Sourced From: Concept Public Relations India Pvt. Ltd