Ford India opens an all- new dealership in Kolhapur

Published on Mon, Feb 04, 2008 at 12:54 |  Source : Moneycontrol.com

Updated at Mon, Feb 04, 2008 at 14:29  

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Ford India 's president and managing director, Arvind Mathew, formally inaugurated a brand new 3-S [showroom, sales and service] dealership, Planet Ford in Kolhapur, Maharashtra, the first of its twenty new dealerships to be added in 2008.

 

Conveniently located on NH4 (Pune-Banglore Highway) at Unchgaon, Kolhapur, Planet Ford is well-equipped to offer world class and professional sales and service experience to Ford customers in and around Kolhapur, Ratnagiri, Sangli and Sindhudurg districts in Maharashtra.

 

Ford India recently announced its comprehensive and growth strategy with infusion of additional USD 500 million by Ford Motor Company to expand its India operations over next couple of years.

 

Arvind Mathew said, ''We are entering a new phase of development and growth in India.  With the infusion of USD500 million in India, Ford is looking at several opportunities including introduction of a new small car and setting up an engine manufacturing facility.''

 

''Dealerships are the backbone of any automobile company and we are focused to revitalize and further strengthen our distribution network.  We will continue to systematically widen our authorized Ford dealer network to support our entry into new product segments in the future and to expand our footprint in Tier 2 and 3 cities.'' adds Arvind.

 

Planet Ford, spread over 40,000 sq. ft area is a Brand@Retail* showroom built according to Ford's global standard to guarantee a memorable and pleasant motoring and ownership experience to its customers, from their first step into the showroom to a long-term association with Ford. This includes a large workshop facility of 30000 sq feet, with a separate mechanical repair workshop and a body shop.  

 

With 22 work bays and a capacity to service 50 vehicles per day, the facility is manned by group of more than 30 experts including works manager, service advisors, technicians, floor supervisor, parts manager and executives at Dealer Customer Relationship Centre [DCRC].

 

Planet Ford's dealer principal, Rajiv Malviya said, "Ford is one of the world-wide leaders in automobiles and I am happy they have chosen us for serving their customers in this region. With the inauguration of the facility, we look forward to extending Ford's reach here while maintaining the service quality as per Ford's global standards.''

 

''I am very happy that Rajiv has decided to partner with us. We look forward to a successful run in the region drawing support from Planet Ford's reputation and local market equity,'' says Arvind.

 

The dealership also has a 24-hour service help line number 9922134100. The dealership offers easy finance options to customers through tie-ups with leading banks such as ICICI , HDFC , SBI and other nationalized banks.

 

Planet Ford will display all the Ford models including the Ikon, Fusion, Endeavour and the most popular Ford Fiesta together with host of service offerings such as Ford Accessories, Spares, Extended Warranty and Insurance. With a pleasing ambience, the showroom environment encourages customers to familiarize themselves with the vehicles, get a demonstration from sales consultants, and also avail a test drive of their favorite Ford vehicle.

 

Sourced From: CMCG India Pvt. Ltd

  

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