India's finest and most prestigious awards, the 52nd Fair One Filmfare Awards, presented for excellence in Hindi cinema, have announced the nominees for 2006. Often referred to as the "Indian Oscars" the nominations were announced in 12 of the 33 categories.

The Filmfare Awards the oldest award ceremony enjoys great respect within the industry for its authenticity and glamour. This year’s awards will capture the relaxed ambience of an elegant black tie soiree. On the 24th of February, the Fair One Filmfare Awards sponsored by Elder Pharmaceutical, along with associate sponsors Bisleri and Ashrafi Finance will hold this annual award night at an indoor venue, exclusively for the film fraternity.

Speaking about the awards, Mr. Devashish Sarkar, CEO, WWM said "The event will be a black tie event held along the lines of the Oscars for the film fraternity. The dance and musical entertainment will be pre-recorded for the TV audience. This twin format will allow both the film fraternity and our film fans to enjoy the evening in the manner they ought to.”

Commenting on the second year of Elder Pharma's association with the awards, Dr. Anuj Saxena, Director, Elder Pharma spoke about this association:- "Elder is proud to continue its association with the Filmfare Awards for yet another year. The Fair One Filmfare Awards function is to be very different than in the past - but yet equally spectacular. Elder welcomes the role of celebrating talent and beauty in any field, an undertaking that the company continues to support and encourage through all its ventures, one such initiative being the “Fair One Face of the year Award” category. We hope that this year the Awards will set a trend in the way award ceremonies are held"

The Awards will be telecast on Sony television on 25th February, 2007 at 7:30 pm. Speaking about the Awards, Kunal Dasgupta, CEO, SET India Pvt. Ltd, said, "We are extremely proud of our decade long association with Filmfare- 'the queen of all awards'. Our conviction in this partnership led to the inception of the 'Sony Face of the Year Award' and the growing popularity of this award category only strengthens our endeavor to applaud women with talent and proven records of excellence in their chosen fields".

Sourced From: Corporate Voice|Weber Shandwick