 Fem Care Pharma looks to raise exportsPublished on Fri, Dec 15, 2006 at 16:04 | Source : Moneycontrol.com Updated at Sat, Dec 16, 2006 at 12:39 197 Investors following Fem Care Pharma. Share this News with them.
Fem Care Pharma considers itself more a part of the niche market of cream bleaches, liquid soap, hair removing creams et al rather than of the mass FMCG market. They hold as much as 90% of the bleach market and in other categories like hair removing cream they hold 40%, and in the liquid soap market around 39-40%.
Sunita A Ramnathkar, Joint MD at Fem Care Pharma , commented, "We are a second best in the liquid soap market next to Dettol and in hair removing creams also we are second best next to Anne French. However in bleach we are 90% of the market. We have exports mainly to the third world countries and GCC, UAE, Thailand, South East Asia markets. We have not managed the first world countries yet. But have brought a brand in US called Jaquline, which we will be promoting in the USA and in Europe. So we hope by next year to do some sizeable exports as of now its hardly 5% of our turnover." Fem Care Pharma claims the reason why its growth in percentage terms is higher than the overall FMCG market is due to the fact that bleach is a craze among the adolescents and hence the niche is growing tremendously. Ramnathkar comments, "In OTC (over the counter) last year we grew by 16%, in pharma we grew by 58% and this year we hope to grow by at least 20% and reach the 100 crore market our FMCG products. We are going to split the share, we have not taken a full fledged decision on it but in this January meeting we will. We have got the consent in the AGM but we have not yet done so, we will do so in the course of this year. As about diluting the promoter quota we have taken no decision as yet." Another development on the anvil this year is that the company is consolidating the marketing arm of Fem Care in terms of buying the residual stake. They are taking the marketing branch of Fem totally into Fem making it a fully owned subsidiary of Fem. They hope to end this year with Rs 100 crore and expect a profit of Rs 10 crore as against Rs 7 crore profit they earned last year. For complete interview watch video
PREVIOUS STORY Trending NewsBusiness News
Tags: Sunita A Ramnathkar , Fem Care Pharma, bleach, liquid soap , UAE, Thailand, South East Asia , Baddi |
News Rel Comm Q4 Cons Net Revenue Up 5% At `5,310 Cr (QoQ)  The latest earning numbers FIRST on CNBC-TV18
Videos
Interviews
 May 27 2012, 11:52 | Source: CNBC-TV18  May 27 2012, 11:00 | Source: CNBC-TV18  Subscribe to Moneycontrol Newsletters |
|||||||
About 80% of their revenues come from bleach alone and the rest of the 20% is divided among all other products.
