SAB, India’s fastest growing general entertainment channel and Visa International, India’s leading payment brand, are partnering to present a unique opportunity for the contestants of Fame X! The winner of Fame X will receive a prestigious contract with Sony BMG and the biggest platform by Sony Entertainment Network and Visa International - an opportunity to sing the INSPIRE INDIA Cricket Anthem for the Indian Cricket team competing in the upcoming ICC Cricket World Cup 2007, West Indies.

The INSPIRE INDIA Cricket Anthem will be composed by the legendary musical maestros Shankar-Ehsaan–Loy and will be a tribute to inspire the Indian cricket team. The music video will feature the 1983 cricket stars - Mohinder Amarnath, Syed Kirmani and Kris Srikanth. The INSPIRE INDIA Cricket Anthem is a tribute to the Indian team playing in the ICC Cricket World Cup 2007, West Indies. It will symbolize India’s support, passion, encouragement and inspiration for the Indian team and will become the chant for Indians across the world to inspire the team to perform. Visa is the Regional Official Sponsor and “Preferred Card” of the ICC Cricket Tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa’s activities for the World Cup.

Fame X has successfully completed eight weeks of great entertaining, some tu tu main main between the Judges and the Faculty that have regaled the viewers, mesmerizing performances that have kept the audience glued on to their TV screens. Fame X in its last few weeks is zeroing in to find the ultimate Rock Star, the singing talent with the X factor.

This musical journey will enable the winner get tremendous support from the Indian audience and an opportunity to sing for the Indian Cricket team.

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