Fame X winner to sing INSPIRE INDIA Cricket Anthem

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Speaking on this endeavor, Vikas Bahl, Business Head, SAB, commented, "Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its look and feel and it has successfully increased our reach in the Hindi speaking market."

 

 "Often the winner of such reality shows is not able to make it big, due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the INSPIRE INDIA Cricket Anthem in association with Fame X. The Fame X winner will get this opportunity to sing the INSPIRE INDIA Cricket Anthem for the Indian Cricket team. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey," he added.

 

Santanu Mukherjee, Country Manager - South Asia, Visa International Asia Pacific, said, "As Regional Official Sponsor and "Preferred Card" of the ICC Cricket Tournaments for South Asia, Visa is delighted to partner with SAB to identify the singer from Fame X for the INSPIRE INDIA Cricket Anthem.

 

"In the next few weeks, the chosen singer from Fame X, along with music directors Shankar, Ehsaan and Loy engaged by Visa and the '83 World Cup team will create an INSPIRE INDIA anthem that will symbolize India's support, passion, encouragement and inspiration for the Indian cricket team at the ICC Cricket World Cup 2007, West Indies. This message will be spread in partnership with the SET Network channels during the ICC Cricket World Cup 2007, West Indies in association with Fame X and SAB," he said.

 

"We hope Indians will identify with the cricket anthem. The anthem will ring out to more than 40 million Visa cardholders and millions of cricket fans in India from different age groups, languages, and cultures across cities, towns and villages in an effort to bring everyone together to cheer on and inspire the Indian team. The INSPIRE INDIA Cricket Anthem in association with SET Network and Fame X is a crucial part of our ICC Cricket World Cup 2007, West Indies campaign and will enhance our brand visibility as the preferred card for the series" he added.

 

Mr. Shridhar Subramaniam, Managing Director, SONY BMG said on the occasion, "SONY BMG has always been associated with promoting and nurturing new talent. It has been a great experience being associated with the "Fame" franchise, and we are looking forward to the new opportunities and experiences with Fame X winner's album."

 

As the Fame X journey is coming to an end it is exciting to watch the competition get tougher and the contestants pulling out all stops to impress the Jury, Faculty and the viewers to be the winner. Will it be Rehan from Mumbai or Ashutosh from Delhi? Or will the girls Neeti, Ritu, Anandrupa move ahead of the boys and win the chance to sing for the nation...Watch Fame X for all the fun and excitement as it unfolds their journey for the coveted title!!!

 

Watch the Gala episode every Monday at 9.00-9.30 p.m. & 10.00-11.00p.m.

Catch the Reality episode on Tuesday & Thursday at 9.00-9.30 p.m.

 

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Sourced From: R&PM:Edelman