Ezeego1.com first online travel site targets Hindi segment

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Ezeego1.com , the online travel meta search site, is opening a new window for the vast Hindi speaking travel market with the launch of hindi.ezeego1.com Customers comfortable with Hindi can now book their domestic tickets in the language of their choice and can avail of fantastic deals in the domestic market.

 

Unveiling the new vertical at a press conference, Neelu Singh, COO, Ezeego1.com said, ``there is a huge market in North India that is comfortable with both Hindi and English though they would prefer doing business in Hindi. We have designed this site especially for them.''

 

The entire booking process right up to the payment option is in Hindi. This new initiative is a pilot project and it would open up large untapped markets especially in the Tier II cities such as Jaipur, Chandigarh, Lucknow, Bhopal, Indore and Punjab.

 

Singh adds, ``we have also designed a marketing and communications strategy to coincide with the launch. The aim is to create awareness and explain to the customers the booking process in a simplified manner.''

 

The site would gradually introduce many more products such as holidays, insurance, cruises and hotel bookings in Hindi too. In the next 18 months we would have all our products that can be booked in Hindi.

 

The total active internet users in the country stood at 32 million as of January 2008. Recent government study indicates that there are more than 3 million broad band connections in India and 40 per cent of this market is in the Tier 11 cities.

 

Sourced From: Cox&Kings India Ltd