Published on Wed, Nov 07, 2007 at 16:15 | Source : Moneycontrol.com
Updated at Wed, Nov 07, 2007 at 18:56
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Experian joins Oracle Partner initiative
Experian joins Oracle Partner initiative. Experian®, the global information services company announced that it has joined a new marketing partner programme from Oracle, the world’s largest enterprise software company.
Experian®, the global information services company, today announced that it has joined a new marketing partner programme from Oracle, the world's largest enterprise software company.
The Oracle Marketing Ecosystem Partnership for Marketing Agencies will see Experian's Integrated Marketing division and Oracle collaborating on Oracle customer relationship (CRM) solutions for clients in EMEA. By combining Oracle's technology with Experian's marketing data, campaign execution software and single customer view technology, Oracle clients will be able to achieve even greater levels of data insight from their CRM programmes.
John Sharman, Sales Partner for Experian's Integrated Marketing division, said:"This programme will enable us to both introduce new marketing capabilities to Oracle CRM clients operating in Europe, the Middle East and Africa. It signals a major milestone in our route to market strategy and it's being endorsed by Oracle, a world-leader in enterprise software."
"By leveraging Oracle's unparalleled value proposition and Experian's world-class marketing technology and data, this is a fantastic opportunity to add even greater value for users of Oracle CRM solutions," said Loic Le Guisquet, Senior Vice President, CRM Applications, Oracle EMEA.
Sourced From : Indus View Advisors Private Limited
