Underlining its continued investment in innovation, Experian^®, the global information services company, today announced that its Integrated Marketing division has created a dedicated Product Manufacturing Group.   

In response to demand for its database marketing systems, the Product Manufacturing Group will be responsible for pioneering new software developments that further enhance clients’ integrated marketing capabilities.

The Product Manufacturing Group will be solely responsible for accelerating the development of Experian Elements, the company’s industry-leading marketing software. Experian Elements powers the company’s bespoke database marketing systems and its Experian Fusion system, which are used by some of the world’s largest brands.  The group will continually deliver breakthrough marketing technology entirely customised to each client’s specific needs.

The Product Manufacturing Group consists of technical specialists skilled in propositions research and development, product delivery, software architecture and development and client training.  

Leading the Product Manufacturing Group, Duncan Painter, Managing Director of Experian’s Integrated Marketing division, said:  “The level of investment in our Product Manufacturing Group reinforces our commitment to driving growth for our clients through innovation.  Brands’ marketing investments are being forced to work even harder in today’s economic climate and the next generation of Experian Elements software will equip them with the sharpest marketing capabilities available. This, coupled with the sheer wealth of experience our technical specialists bring to the table, will ensure our clients continue to yield the highest returns from their integrated marketing activities.”

Sourced From: Indus View Advisors Private Limited