Published on Wed, Mar 21, 2007 at 08:46 | Source : Moneycontrol.com
Updated at Wed, Mar 21, 2007 at 13:46
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Essar Telecom Retail in pact with Virgin Group
Essar Telecom Retail has entered into an agreement with the UK-based Virgin Group for brand licensing, technical and consultancy services for its mobile phone retail chain.
Essar Telecom Retail has entered into an agreement with the UK-based Virgin Group for brand licensing, technical and consultancy services for its mobile phone retail chain.
Virgin will provide its expertise in branding, customer care, store operations and staff training, and will also get royalty for use of its name.
The logo 'Powered by Essar & Virgin' will accompany the store name of 'The MobileStore'.
The Essar group company will invest $250 million (Rs 1,120 crore) over three years to set up a chain of 2,500 mobile retail stores across 600 cities in the country.
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Virgin will provide its expertise in branding, customer care, store operations and staff training, and will also get royalty for use of its name. 
