Escorts Limited has announced the launch of Humrakshak, a first-of-its kind personal accident cover for farmers on purchase of its tractors. Humrakshak provides insurance cover ranging from Rs 7,00,000/- to Rs 3,00,000/-  for all farmers whose tractors have been purchased from May 1, 2008 onwards.  The Humrakshak initiative covers all Escorts tractor brands - Powertrac (PT), Farmtrac (FT) and Escort.

Speaking about the initiative Mr. Rohtash Mal, Executive Director and CEO, Escorts Agri Machinery Group said, “Humrakshak reaffirms our commitment to continuously enhance our relationship with farmers. By providing a security backing to the farmers, the Humrakshak initiative addresses one of the most important challenges that farmers and their families face in case of an unfortunate accident. As a first-of-its kind for the tractor industry, the Humrakshak initiative raises the bar for farmer care.”

Escorts Agri Machinery Group has tied up with New India Assurance Company to provide personal accident cover under the Humrakshak initiative. Under the policy, in the event of a farmer’s death or permanent disability, they will be entitled to a cover amount linked to the tractor model purchased by them. Escorts tractors ranging from 40-60 HP, 35-39HP and 27-34HP will carry a cover of Rs7, 00,000/-, Rs 5, 00,000/- and Rs 3, 00,000/-, respectively, for one year from the date of delivery.

Sourced From:  Torque Communications Pvt Ltd