Experts say Indian carriers should also micro-segment the market. Carriers can position themselves on the basis of their routes or their target customer profile.
Several routes, such as less known holiday destinations, remain underserved. A carrier could decide on its focus and design its product and pricing to suit its passengers. Lufthansa, for instance, offers services to different categories of its first-class passengers.
'Lufthansa sends a private jet in case of connecting flight to its premium customers,' said Nawal K Taneja, Chairman - Department of Aviation, Ohio University.
Experts also say that a few airlines can make money by merely selling seats. A carrier could offer allied services, such as hotel reservations and car rentals. If such services turn profitable, they could offer better air fares. And many more travellers might find a seat in the sky.
