Emami to shore up hiring of sales staff

FMCG major Emami Ltd plans to shore up the hiring of sales staff and launch new brands and product extensions to increase its penetration in rural markets.
  • Language
  • App
  • Subscriptions
  • Specials
  • Sign-In
  • Register
GeStepAhead GrowMyMoney SME Special
moneycontrol.com

Home » News » Business

May 17, 2012, 02.44 PM | Source: Business Line

Emami to shore up hiring of sales staff

FMCG major Emami Ltd plans to shore up the hiring of sales staff and launch new brands and product extensions to increase its penetration in rural markets.

Like this story, share it with millions of investors on M3

Emami to shore up hiring of sales staff

FMCG major Emami Ltd plans to shore up the hiring of sales staff and launch new brands and product extensions to increase its penetration in rural markets.

Post Your Comments

Share Cancel

FMCG major Emami Ltd plans to shore up the hiring of sales staff and launch new brands and product extensions to increase its penetration in rural markets.

The company is also exploring acquisition possibilities to strengthen its hold in these markets, said Mr Naresh Bhansali, Chief Executive Officer, Finance, Strategy and Business Development, Emami.

Undeterred at having lost its battle for Paras Pharma's personal care business to Marico, Emami is now eyeing new acquisitions.

“The personal care business is a competitive industry and we should find adequate value in acquiring a company,” he said.

Marketing force

The company's popular brands such as Boroplus and Navratna have been growing at over 20%. But are yet to penetrate the rural markets, Mr Bhansali told Business Line.

Emami will expand its frontline sales team by 15% this year. Close to 400 people are employed in the company's rural sales team at present.

“We are looking at adding more strength to our sales team. We had expanded our sales team by about 20% last year,” he said.

The company had in 2010 rolled out Project Swadesh to increase its penetration in rural areas.

Under the project, Emami hired stockists to market its products on mobile vans.

“This helped us cut costs and reduce dependency on wholesalers. This will be a sustained initiative and will take time to achieve scale of business. But we believe consistent efforts will yield results,” he said.

Ads by Google

Buy, Hold, Sell ? Hear it first on M3
Emami to shore up hiring of sales staff

See all

Get started using your favorite social network

or

Login using moneycontrol ID

Username
Password

Need help logging in? Reset password.

Don´t have an account? Sign Up

Get started using your favorite social network

or

Simply sign up using this short form

* mandatory

UserName*

Username should be atleast 4 character

Password*

Password should be 8 or more characters,
atleast 1 number, 1 symbol & 1 upper case letter

Alert

Your Password should contain
  • 8 or more characters
  • At least 1 number
  • At least 1 symbol
  • At least 1 upper case letter
Confirm Password*
Email
Already have an account? Login