E - Shopping by Revolution

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How come the foray into e-commerce? Isn't it too early? Do people in India shop online? According to the Internet and Online Association of India (IOAI), India's total internet business is worth Rs 22 billion and is expected to rise to Rs 23 billion by the end of financial year 2007. And as per the Internet and Mobile Association of India (IAMAI), there are 38.5 million online Indians currently, which will grow to 100 million by 2007-08. Explains Pranay Somaia, Director, Revolution, "Having always adopted a pioneering stance, being among the first few to launch an e-commerce site was the natural next step as this is definitely the future. In fact, it's been less than a month since the site has been operational for online sales and we already have a number of people from cities like Chennai, Hyderabad, Pune, Indore etc who have been buying online. Having an e-commerce site enables us to reach out to a much wider audience, unrestricted geographically, while also giving customers an additional shopping format that is convenient and easy to use."

 

The Revolution website sports a clean, uncluttered look, is quick to load and simple to navigate. Visitors can browse through the new collection each season, select the right size based on the size chart, select color options in each style, and actually put together coordinates since the collection is comprehensive and covers everything from casuals and office wear to party wear and winter wear. The site also indicates stock availability, so customers can alter their selection if a particular size/style is currently not in stock. The online discount section offers visitors great bargains as well.

 

More firsts from Revolution: the product range has been extended to include new categories like plus size night wear for women and soon to be launched, plus size lingerie. So there's much innovation, research and development on to make life easier, happier, and a lot more fun for larger women. And as the brand name suggests, every step of the way is truly a revolution - with new ideas, new options, new technology and a fresh new perspective.

 

Sourced From: Chavi Image