Disney Channel launches ‘Vicky Aur Vetaal’

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Disney Channel is all set to launch its first major original production "VICKY AUR VETAAL" in India, on October 8, 2006. This will be the Channel's first original live action series in Hindi.

"We seek to strengthen connections with kids and their families by developing creative, quality local content that reflects the lives of the local audiences," said Nicky Parkinson, Senior Vice President & Managing Director, Walt Disney Television International (Asia Pacific). "This major initiative is a strong step forward in establishing Disney Channel further as a committed local player in this country, and also a reflection of the Walt Disney Company's commitment to seeking great creative from the global marketplace."

The series, which is a comedy, features the tale of two unlikely heroes, both reluctantly stuck with each other, who are constantly creating and getting out of troubles. Seasoned kids programming director Suraj Rao, music duo Shantanu Moitra & Swanand Kirkire (composer & lyricist), singer Babul Supriyo, and production house Cinevistaas Limited have joined forces with Disney Channel to produce this best-in-class original series. The story is a modern day spin-off of an ancient Indian tale, full of laughs, to which kids across India can relate. The series will air every Sunday at 10:30 AM on Disney Channel.

Nachiket Pantvaidya, Executive Director, Programming and Production, Walt Disney Television International (India) said, "Disney Channel's commitment to localization has been a well planned endeavor and we are extremely happy to be delivering on it. We believe in the strength of Indian stories. Our creative idiom with "VICKY AUR VETAAL" was to contemporize and keep it relevant to today's generation. In the process of narration, we are able to involve kids in the storyline by addressing their day to day issues in a fun way."

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