dgm India sets benchmark for online advertising, mktg inds

RELATED NEWS Dgm appoints Sohail Khan to Head West & South Publicis to acquire Capital Advertising On-the-go advertising Nifty BSE | NSE 09/02/12 Are Mutual Funds betting on Nifty?

New - age online advertising and marketing company dgm India , subsidiary of dgm Holdings plc, of the UK, has notched up significant successes in the first quarter of its debut in India in June. According to Adrian Moss, founder and CEO of dgm Holdings plc, in India on a short visit "I am very happy with the performance of our Indian operations. In the brief three months of its existence, dgm India already has signed up more than twenty advertisers and the list includes star studded  names like ICICI Lombard, Citibank, Yatra.com , and Naukri.com , Zapak.com , Future Bazaar, Indiatimes Shopping, Sify Shopping, Travel Guru and Ferns n' Petals."

 

Adds Anurag Gupta, MD, DGM India, "We hope to sign another 5-10 clients in the coming two weeks. That apart we are already aligned with over one thousand websites, some of them belonging to top publishers like Hindustan times, Indian Express, Express India, and Naukri. In fact we are adding ten to fifteen websites on a daily basis and in the next 3-6 months will are targeting more than 5000 websites on our Affiliate network" There is good reason for Anurag to be sanguine about their company's progress, as those in the know find dgm's success very creditable, especially in affiliate marketing which they have introduced to India. So well have dgm India entrenched themselves in the online marketing and advertising scene in India that they are looked upon as thought leaders in the space.

 

It is little wonder then that the company is looking at breaking even in the first quarter of 2008. Says Adrian, "I went on a limb last time I was here, committing that we would break-even in India sometime early next year, and I am glad to report, that before  March, 2008, we will indeed achieve that objective." In the past three months dgm India has opened an office in Mumbai, appointed a business head for the Western and Southern zone, and acquired clients across industries. dgm hopes to be able to consolidate and grow its position in the coming months and years. 

 

Sourced From: Madison Public Relations