Deutsche Bank and Landmark, one of India’s largest retail book-store chains, today announced the launch of the Deutsche Bank Landmark Credit Card. Specially created for books, music and movie aficionados, the card is available in two variants- Deutsche Bank Landmark Platinum Card and Deutsche Bank Landmark Gold Card.

Deutsche Bank Landmark Credit Card holders can earn up to six reward points for every Rs 100 spent. Each cardholder will receive a Landmark gift voucher of up to Rs 4,000 along with the card. All reward points earned on the card can be exclusively redeemed at any of the Landmark stores. Every point redeemed is equivalent to Re. 1. Cardholders will also be entitled to special privileges such as free gift wrapping, sneak previews of annual sales and premium seats at Landmark quiz and book reading sessions.

Apart from the special privileges at Landmark stores, the Deutsche Bank Landmark Credit Cardholders will enjoy all the normal features of a Deutsche Bank credit card which includes reward points on shopping, eating out, watching movies or buying groceries. Cardholders can also avail fuel surcharge waiver at all petrol pumps

Speaking at the launch, Mr.Shameek Bhargava, Director & Head Cards, Asia Pacific, Deutsche Bank, said “This is our second co-branded card launch in the year and we are extremely delighted in partnering with Landmark. Co-branded cards have increasingly become  popular over the years and such unique partnerships go a long way in increasing customer loyalty. The Deutsche Bank Landmark Credit card comes packed with a host of powerful benefits and I am confident that Landmark customers will find this card highly beneficial.”

Ms Hemu Ramaiah, CEO, Landmark , said, “It has been our endeavour to enrich our readers with products and services customized to their individual interests. With our 10 stores spread across six cities in the country we try and reach out to every avid book reader and the launch of this new product will further ensure that we give them a memorable experience every time they visit our store. We look forward to an enduring relationship with Deutsche Bank.”,.

Deutsche Bank product ambassador and tennis star Sania Mirza said “I have been associated with Deutsche Bank since the inception of its retail banking operations in India. The launch of this new card and its highly attractive benefits strengthens my belief that Deutsche Bank truly stands for excellence and is committed towards offering customers innovative financial products. I look forward to using the card to purchase lots of books, movie DVDs and music CDs.”

Sourced From: Genesis Burson-Marsteller