Published on Tue, Mar 25, 2008 at 08:34 | Source : Business Line
Updated at Tue, Mar 25, 2008 at 08:50
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Dell to launch low-cost PC in April
In an effort to boost its presence and up its sales, Dell Inc on Monday said that it would launch a low-cost personal computer for the domestic market next month.
In an effort to boost its presence and up its sales, Dell Inc on Monday said that it would launch a low-cost personal computer for the domestic market next month.
Dell is also changing its marketing strategy for its Indian operations and increasing its headcount in the coming three months.
"Second week of April. You tell me what price you want it at," said the Vice-President and General Manager, Mr Rajan Anandan, Dell India.
Dell also indicated plans to raise the production capacity of its computers at its facility in Tamil Nadu, without specifying details.
In addition, the company also said its marketing strategy to sell PCs through the organised retail format in other markets is now being brought into India too.
Dell is also changing its marketing strategy for its Indian operations and increasing its headcount in the coming three months. 
