Dell converts Customer Requests into exclusive Vostro Brand

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Dell today extended its commitment to customers with a new brand of notebook and desktop computers designed for small businesses. The Vostro ™ branded products feature no trialware and simple to use tools that address top-of-mind problems such as data back-up, PC performance and health, and specialized networking support for customers without dedicated IT staff.

 

The Vostro (Latin for "yours") product and services family is a milestone in the company's strategy to reduce the cost, time and complexity of managing information technology for customers of all sizes.

 

"For too long, entrepreneurs have been forced to fit either consumer or large corporate solutions into their unique environments," Mr Rajan Anandan, Vice President & General Manager, Dell India said at a press conference in New Delhi. "Vostro changes the game for small-business owners by empowering them to choose the exact IT solutions they need to be successful."

 

Designed specifically for a simple network and businesses with fewer than 25 employees, Vostro offerings available today include:

 

Notebooks: Vostro 1000, 1400 and 1500 starting at Rs. 31,900;

Desktops: Vostro 200 mini-tower and Vostro 200 Slim Tower starting at Rs. 22,900; 

"Vostro brings together the necessary technology and services that small business owners crave for: affordable, no- nonsense, easy-to-manage feature-packed desktop and notebook PCs that result in companywide efficiency, helping workers work smarter, not harder," says Prakash Bagri, Intel's Director of OEM Business for India. "The long-standing collaboration between Intel and Dell means small businesses can trust they are buying into the best silicon technologies and products for their initial IT investments and future" he added.

 

Small-Business Customers Have Been Heard

According to a 12-country survey of small-business owners and decision makers recently conducted by Dell and the International Council for Small Business, the No. 1 reason small businesses use technology is to better serve customers, yet 75 percent responded that budget constraints limit their ability to expand IT resources. When they do invest, products that are easy to use drive the decision followed by data management and security. Additionally, small-business owners around the world told Dell that:

·   They prefer simple solutions because they do not have full-time IT staff and are installing their most sophisticated IT products themselves;

·   Top IT pain points include managing costs of technology, product complexity that makes them too dependent on an outside company for support and trialware installed on new computers;

·   IT vendors should focus their resources in three areas: adequate technical support and service (rated No. 1 by 10 out of 12 countries), ensure data security and product reliability.

·   Significantly, small-business owners say they want the same thing: business-class offerings that are simple, less costly and backed by reliable service.

Customized, Automated, Easy-to-Use Tools

Regardless of geography, small businesses told Dell that tools to help accomplish common, time-consuming tasks associated with backing up data and optimizing system performance, and easy support options rank among their top IT needs. To address these needs, Vostro customers receive automated support tools customized for small business at no additional cost for the first year (minimal charges may apply in some countries).

 

The tools include Dell Automated PC Tune-Up, which reduces more than 30 tuning, performance, security and maintenance tasks to one click; and Dell Network Assistant, which simplifies the set-up, monitoring, troubleshooting and repair of a customer's network; and Dell DataSafe online, available later this year in India, for online backup up to 10GB of user data to protect against data loss that may result from disaster, theft or damage.

 

End-to-End Focus on Small Business

Dell has invested more than 35,000 person-hours in specialized sales, technical support and customer service to enhance the customer experience, as well as revitalized online resources and communities to help small-business owners get the most out of their IT experience.  As companies grow and require more sophisticated networks, Dell provides its Latitude™ notebooks and OptiPlex™ desktops with longer product life cycles to ease technology transitions. Dell can also serve as the single source for workstations, servers, storage systems, networking products, software, accessories and the services and advice customers need to stay competitive.

 

Sourced From:  Torque Communications Pvt Ltd