Cummins honored with Frost & Sullivan’s 2007 VOC Awards

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Cummins honored with Frost & Sullivan’s 2007 VOC Awards

Cummins India Limited – Power Generation Business Unit was conferred the Corporate Brand & Reputation award and other awards in the Frost & Sullivan’s Industry Excellence Awards Nite for the Genset Industry held in Bangalore on December 5, 2007.

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Cummins India Limited - Power Generation Business Unit was conferred the Corporate Brand & Reputation award and other awards in the Frost & Sullivan 's Industry Excellence Awards Nite for the Genset Industry held in Bangalore on December 5, 2007. Apart from receiving the award in the Corporate Image / Reputation Leadership category for the year 2007, Cummins India was also declared a winner in the following four categories:

v   Customer Service Leadership

v   Most preferred Brand in the Manufacturing / Process industry segment (> 250 KVA)

v    Most preferred Brand in the IT / Realty / Hospitality industry segment

v    Most preferred Brand in the Construction & Infrastructure segment

Frost & Sullivan is an influential growth consulting firm that provides Global 1000 companies and the investment community with comprehensive analysis of markets, technologies, econometrics, and demographics. The Voice of Customer (VOC) awards are presented to companies for their outstanding contribution to the industry or for achieving a competitive or customer-based leading position.

Winners were selected on the basis of independent customer assessment reflected in a country-wide survey conducted by the firm. End user segments like Manufacturing (Automotive, Pharma, Food, Textile), Commercial /SMB, Construction & Infrastructure, Telecom, IT, Realty and Hospitality in 15 urban centers were polled to arrive at the frontrunners in each award category.

Commenting on the results, Amol Kotwal, Industry Manager, Energy and Power Systems Practice at Frost & Sullivan said, "Cummins' global presence, strong brand equity, product line capability and market penetration has worked well for it establishing a leading position in the Indian market. Besides being lauded for its customer service, the Award for Corporate Image leadership and the Most Preferred brand in three leading industry segments is a testimony of customers' high degree of preference and satisfaction with the brand. We congratulate Cummins Power Generation for winning the highest number of Awards, considering the fact that other global majors are increasing their footprint to tap the rapidly expanding Indian genset market. 

On receiving the award, Rampraveen Swaminathan, V.P., Cummins Power Generation said, "Frost & Sullivan's initiative is an idea whose time has come. The genset industry is a critical element for the Indian industry and economy. The initiative to help establish a forum will provide the industry a key enabler for the future. Frost & Sullivan's research capability and methodologies help ensure a global approach..

He further stated, "The customers' preference for Cummins Power Generation is a reflection of our company's commitment to dependability, which goes beyond product performance or response to a service event. Our focus has historically been on the complete value package from Cummins and its channel partners and we remain committed to ensuring that we provide customers best in class generator sets, with world class service support and continuously work to make them more successful."

Sourced From: Genesis Burson-Marsteller