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Oct 21, 2008, 08.24 PM | Source: Moneycontrol.com

CSR programmes are not charity: SK Munjal

CSR programmes are not charity: SK Munjal

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CSR programmes are not charity: SK Munjal

CSR programmes are not charity: SK Munjal

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It is important for the corporate world to find programmes that are not just charity, but are economically sustainable," Mr Sunil Kumar Munjal, Past President, CII and Chairman, Hero Corporate Service Limited, said here today.


He was speaking at the plenary session on 'Responding to the Challenges: Strategies for Sustained Growth and Inclusive Development here today. The session was a part of the two-day conference on 'Globalisation, Corporate Leadership and Inclusive Growth', the first flagship event being organized by Indian Institute of Corporate Affairs, established by the Ministry of Corporate Affairs, the Evian Group at IMD, Switzerland and the Confederation of Indian Industry (CII).


Pointing out that "globalization is a double-edged sword," he added, "we need to create an environment for all-round growth." He cited the example of CII's Rural Business House (RBH) initiative with the Ministry of Panchayati Raj, where sustainable business activity was done with the help of local skills and produce. "It is important to provide access to opportunity," Mr Munjal said.


Ms Veena Jha, Professional Fellow at Warwick University, IDRC (Switzerland), added a new line to the discussion by speaking about agents of trickle-down of growth. She stressed on providing focus to the informal sector in India, which she said comprised 93 per cent of the industry. "High rate of growth of informal sector would mean high rate of success in reducing poverty," she said. In this context, she added, "skills development is very important in informal sector." She also spoke about the need to further develop tier II cities in the country to check inter-state migration. "Another agent of change," she said, "would be developing new models for family and corporate philanthropy."


On his part, Mr Stuart Read, Professor and Dean for Research, IMD (Switzerland), mooted the idea of creating a market for inclusive growth, "a move, he said, "would spur greater corporate involvement in the process." According to him, the three main areas of concern in such a market would be autonomy, rewards and psychological safety and these would have to be suitably addressed if we are to take inclusive growth to the next level.


Similarly, Mr Manoj K Arora, Director, Ministry of Corporate Affairs, said that if inclusive growth is to be taken to the grassroots, it is imperative that people are made partners in growth. He said that the time has come to look at third generation reforms in India, adding, "the corporates and business sectors have to take on the responsibility to work with the government and local people to increase the impact and ambit of inclusive growth."  


Sourced From: Confederation of Indian Industry

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