Croma launches its mega store in western suburbs

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Croma, the large-format, multi-brand consumer durable and electronic store from the House of Tata's, unveiled its second store in Mumbai at Malad.  Mr. R. K. Krishna Kumar, Director, Tata Sons and Padmashree Smt. Hema Malini M.P. inaugurated the store. One of India's largest specialist consumer electronics store, Croma in Malad is spread over 22,000 sq.ft and houses more than 6000 products spanning over 180 local and global brands across 8 categories.  With categories like Home Entertainment, Small Appliances, White Goods, Computers and Peripherals, Communication, Music, Imaging and Gaming software each of the Croma store promises to deliver the widest choice of products.  Croma is a part of Infiniti Retail Limited, a 100% subsidiary of Tata Sons. 

 

At Croma 'we don't sell, we help you buy', a philosophy that helps customers make the right choice basis their specific requirements.  The store has been designed keeping in mind consumers' shopping requirements and has exclusive areas within the mega retail store offering the entire range of consumer electronic and durable products. The stores also offer a dedicated team of friendly and skilled staff who facilitate the entire buying process such that every customer is completely satisfied with their purchase. 

 

Speaking at the launch of the Malad store, Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd., "The promise of Croma is to deliver a world class shopping experience, the widest variety of products under one roof and a robust after sales service coupled with interactive and helpful customer service.  The success of our first store in Juhu is proof that we are delivering on that promise.  We are delighted to bring the Croma experience to Malad.  This is in continuation of our aggressive roll-out plan that will take the Croma experience across the country, establishing the first pan Indian, large format electronics mega store." 

 

'Croma' offers products across the following categories:-

 

*Home Entertainment - CTVs, Music systems, VCD, DVD players, etc.

*Small Appliances - Kitchen & Domestic Appliances

*White Goods - ACs, Refrigerators, Microwaves, Washing Machines, Dishwashers etc.

*Computers and Peripherals - Desktops, Laptops, Blank media, Cables, Accessories, Software etc.

*Communication -Mobile Phones and Accessories, telephones, SIM cards, recharge cards etc.

*Music - CD's, VCD's, DVD's.

*Imaging - Handycams, Digital Cameras, etc.

*Gaming software

 

Sourced From: Vaishnavi Corporate Communications Pvt Ltd