Cox and Kings, the 250-year-old travel company, is the number one brand in India and ranks 152 in the Asia Pacific region. The ranking is based on a survey co-funded by Media magazine to determine the top 1000 brands in the Asia Pacific region. The markets included in the survey were Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Two questions were asked to determine the best brands in each of the various categories covered in the survey.
(a) When you think of the following (product/services), which is the best brand that comes to mind?
(b) Apart from the brand that you just mentioned which brand do you consider to be the second best brand in the category?
The results were weighed to the population composition of the markets covered within the survey areas to provide a representative cross-section of society. Cox and Kings scored over more established brand names and we are proud of it.
Commenting on this achievement, Cox and Kings, Global, CEO, Peter Kerkar said, ``we are delighted with the results and we believe that we owe this to our customers who have shown faith in our brand for over 250 years.''
The results of this survey comes close on the heels of another accolade where Cox and Kings was voted amongst the top ten tour operators by Conde Nast Traveller in 2008.
