Australian Foods (I) Pvt. Ltd, an Indo-Australian joint venture, and manufacturers of the #1 fresh baked brand of cookies in the country - Cookie Man, has won the ‘Retail Concept of the year’ award at the 3rd annual Images Retail Awards 2006 (IRA), instituted by the Images Group. The IRA was the culmination of the India Retail Forum 2006 (IRF) organized by Images Multimedia earlier this month in Mumbai.

The Images 'Retail Concept of the Year' Award was received by John Lynch, Managing Director, Australian Foods India Pvt. Ltd. at a ceremony in Mumbai. The award acknowledged the company as being a benchmark in innovative retail concepts. Cookie Man’s distinctive retail mechanism, by which it is able to market delicious fresh-baked cookies to customers, was recognized as a successful concept in the rapidly evolving retail market place.

Following global benchmarks befitting awards of this stature, the basis for IRA was industry nominations and performance details though self-nominations that was compiled and assessed by process partner “Technopak” and tabulated by global business consultant & advisors “Ernst & Young” – who then set the parameters for judging retail business performances of the short listed best performers in each category. The result of the analysis was sent to a distinguished panel of Jury members.

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