Consumer spending in time for Christmas & New Years

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Along with an improving consumer confidence comes a more positive disposition among consumers to spend. According to ACNielsen, the world's leading market research and information Company, globally, 43 percent of the world's Internet consumers think now is a good/excellent time to buy the things they want and need in the next 12 months. About 61 percent of Indian internet consumers also agree to the views that now is a good time to buy the things that they always wanted.

 

Across all regions, nearly half of North Americans are all set to embark on a shopping spree, followed by 44 percent of Latinos and 41 percent of consumers in Asia Pacific.

 

The ACNielsen Online Consumer Confidence and Opinion Survey is the largest half-yearly survey of its kind aimed at gauging current confidence levels, spending habits/intentions and current major concerns of consumers across the globe. The ACNielsen Consumer Confidence Index is developed based on consumer's confidence in the job market, status of their personal finance and their readiness to spend.  The latest survey, conducted in late October/early November, polled about 25,408 internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and the Middle East.

 

Spending sentiment in the next 12 months

"Consumers in general are more upbeat about the state of their personal finances and less concerned about the economy and job market.  As we head into the Christmas trading period, this has effectively 'switched on' their spend button," said Sarang Panchal, Executive Director, Customized Research, ACNielsen South Asia. "

 

By markets, consumers most likely to go on a spending spree in the next 12 months continue to hail from the world's most optimistic countries of Denmark (71%), India (61%) and Norway (66%). Other countries in Asia Pacific worth mentioning are Thailand (43%), Malaysia (42%) and Vietnam (41%) where a marked increase of seven to 12 percentage points in consumers' readiness to spend in the next 12 months is recorded compare to the last survey.

 

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