Moneycontrol
Oct 19, 2015 03:48 PM IST | Source: CNBC-TV18

Tie-up with Lightning to help enter B2C biz model: Repro

Pramod Khera, Executive Director of Repro India told CNBC-TV18 that the long-term partnership will help the company shift base from B2B business to B2C model.

Repro India today tied-up with the Lightning Source to become a part of its Ingram Content Global’s Connect Program.

Pramod Khera, Executive Director of Repro India told CNBC-TV18 that the long-term partnership will help the company shift base from B2B business to B2C model.

Repro will sell Lightning Source’s international titles in India through the e-commerce sites like Amazon and Flipkart, Khera said adding that the company will be able to generate large number of titles via the tie-up.

As a part of investments, the company has set up a book factory in the Bhiwandi area of Mumbai, he added.

Repro India is as provider of content and print to parties like publishers, education institutions, and governments.  

Below is the verbatim transcript of Pramod Khera’s interview with Sumaira Abidi & Nigel D'Souza on CNBC-TV18.

Nigel: Could you give us some numbers in terms of what exactly this could mean in terms of revenue and what exactly will it hit your books?

A: Lightning Source is one of the operating units of Ingram. Ingram Content Group is one of the largest aggregator and distributors of content in US. So, we have tied-up with them for becoming their global connect partner in India. So, what does that mean?

It means that our publishers in India with whom we work we will be able to collect title from them and provide it to Ingram for global distribution through e-tail channels like Amazon etc and vice a versa Ingram will be giving us their international title for distributions in India through retailer channels like Amazon and Flipkart etc.

What we have done is? We have already created market place on Amazon, on Infibeam and on Flipkart where we are listing the titles available with us. With this tie-up with Lightning Source we will have suddenly a large number of international titles coming in.

We will be adding the domestic titles also. Whatever sales are generated, e-commerce sales we will be fulfilling by printing one book at a time. We have set up a One Book Factory here in Bhiwandi.

Sumaira: Would this entail any sort of an investment from your end and is this a limited time partnership or how long will it extent for?

A: The partnership is long-term partnership. As far as investment is concerned the One Book Factory we have already invested in based on the print on demand technology.

From becoming a supplier to publishers for supplying the printed books we are now generating demand for them for the books. From a business-to-business (B2B) player we are becoming a business-to-consumer (B2C) player. That is a big transformation which is happening at Repro India because of this tie-up.

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