Oct 15, 2016 05:36 PM IST | Source: CNBC-TV18

Nielsen tells you why audience measurement is a challenge

Storyboard Editor Anant Rangaswami spoke to Steve Hasker, Global President and COO, Nielsen about the challenges faced by a marketer when it comes to audience measurement and also asked about his agencies plans for India.

In this episode of Storyboard, Storyboard Editor Anant Rangaswami speaks to Kartik Iyer and Praveen Das about their agency Happy Creative Services which was recently rechristened Happy Mcgarrybowen after the acquisition by Dentsu Aegis Network.

In an another exclusive interview, Anant Rangaswami also spoke to Steve Hasker, Global President and COO, Nielsen about the challenges faced by a marketer when it comes to audience measurement and also asked about his agencies plans for India.

Lastly, watch Tanishq’s latest television commercial that is bringing in the Diwali mood.  

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