Moneycontrol
Sep 02, 2014 08:28 AM IST | Source: CNBC-TV18

Making it Big: How Page Industries was built

Making It Big, this week, focuses on the Bangalore-based Page Industries, the exclusive licensee of the US - based Jockey International Inc.

Making It Big, this week, focuses on the Bangalore-based Page Industries, the exclusive licensee of the US - based Jockey International Inc. Promoted by Sundar Genomal, it manufactures and distributes innerwear, leisurewear for men and women under the brand name of ‘Jockey’ in India, Sri Lanka, Bangladesh, UAE and Nepal. The company has carved a niche for itself by changing the rules of the game in the Rs 16,500-crore innerwear industry. This story shows you how to challenge the market with innovative strategies and emerge successful.

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