Moneycontrol
Aug 13, 2017 09:11 AM IST | Source: Moneycontrol.com

Aussie cricketer Matthew Hayden now a director on Mahindra Automotive Australia

The 45-year-old southpaw, who led Australia to several victories including some memorable tests played in India, joined the board last year along with two other Australians.

BySwaraj Baggonkar
Aussie cricketer Matthew Hayden now a director on Mahindra Automotive Australia

It’s hard to imagine Cricket Australia of the early and mid-2000s without the destructive opening pair of Adam Gilchrist and Matthew Hayden.

The two decimated bowling attack of every kind to put Australia on the path to victory irrespective of the conditions. Now, one of them has been brought on board to steer operations for an Indian company in Australia.

Former Australian opener Matthew Hayden, who holds an enviable average of nearly 60 against India with a top score of 203 runs, has joined the board of Mahindra Automotive Australia Pty (MAAPL) as an independent director.

The 45-year old southpaw, who led Australia to several victories including some memorable tests played in India, joined the board last year along with two other Australians.

Hayden was appointed the brand ambassador of Mahindra in 2015. This is the first amongst Indian companies that a brand ambassador has gone on to join the board of directors. A Mahindra & Mahindra (M&M) spokesperson confirmed Hayden’s appointment.

Mahindra-Product-Matty-Pikup-Hero

“Please note that Matthew Hayden is an independent director on the Board of Directors of Mahindra Australia. There are two more Australian nationals who serve as Independent Directors of MAAPL”, said the spokesperson.

Mumbai-based M&M sells sports utility vehicles, pick-ups, earth movers, all-terrain vehicles and heavy duty tractors in Australia with a dealer count of around 37 in addition to 40 dealer outlets of the agri business.

“Matthew hails from Queensland and has a good understanding of local consumers and market practices. Queensland is one of the most important markets for Mahindra tractors and pick-ups. Our office is located at Brisbane,” added the spokesperson.

Hayden, who retired from Tests in 2009 and from all forms in 2012, launched the automatic version of the XUV500 in Australia in 2016 and has been instrumental in driving M&M’s local operations. M&M also owns a couple of turbo-prop plane manufacturing companies in Australia.

“MAAPL operations team has benefitted from Matthew’s understanding of local market especially upcountry customers who are buyers of our tractors and pick-up trucks. He is a real life hero and also active on CSR activities through his foundation and this aligns well with Mahindra’s brand philosophy of Rise”, added the spokesperson.

M&M started business operations in Australia in 2005 with tractors and presently sells the XUV500, Genio pick-up and the mPact XTV. All-new pick-up is slated for launch later this year. All Mahindra vehicles are exported to Australia in fully built form.

The company, however, saw a slump in profit from its Australian operations last financial year. From (Australian) USD 1.29 million, MAAPL reported a fall of 98 percent to (Australian) USD 26,500 net profit last year.
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