Moneycontrol
Jul 07, 2011 12:25 PM IST | Source: PTI

Titan launches HTSE collection of watches

With an eye on the growing tech savvy urban youth population, Titan Industries today launched its new High Tech Self-Energised (HTSE) collection of watches and aims to achieve 30-35% market share in the tech watches category in this fiscal.

Titan launches HTSE collection of watches

With an eye on the growing tech savvy urban youth population, Titan Industries today launched its new High Tech Self-Energised (HTSE) collection of watches and aims to achieve 30-35% market share in the tech watches category in this fiscal.


"Today's youth are techno savvy and self-energised. Nearly 50,000 tech watches of both domestic and international brands are sold every year. We target to sell around 15,000 watches every year and aim to achieve 30-35% market share in this fiscal," the company's Vice-President Business Head-Titan and Retail, Ajoy Chawla, told reporters here.


The HTSE collection, which has 10 styles, was launched by ace shuttler Saina Nehwal.


The product, launched in top 12 cities, is priced between Rs 6,495 to Rs 10,995 and would be available in all world of Titan showrooms, select leading multi brand outlets and departmental stores.

Speaking on the occasion, Nehwal said, "It is exciting that an Indian watch brand has indigenously developed a technology of world class standards. I completely associate with Titan''s philosophy of ''Be More'' and practice it in my own life. The HTSE collection connects with every individual who is self energised and self driven in life."

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