There is a bit of Google in our lives everyday. Whether it's a purchase of a mobile phone or a car, most of us log on to the internet to gather all sorts of information available. In an interview with Siddharth Zarabi of CNBC-TV18, Shailesh Rao the managing director of the media business for the Asia Pacific region for Google and Rajan Anandan, managing director of Google in India spoke about the future of the internet and Google in India.
Below is the verbatim transcript of their interview with CNBC-TV18. Also watch the accompanying videos.
Q: A 100 million Indians who use the internet almost everyday. Interface with the internet through Google. So what is India searching for everyday?
Anandan: The most number of searches in India today are entertainment focused. People looking for their favourite song, people looking for their favourite movies etc.
But, we are also beginning to see a significant number of searches of people looking for cars, where to go to school, what type of products they should buy, PC (personal computers) that they should buy, cell phones etc.It's really very distributed.
As you can imagine 100 million users are making a very large number of searches. But, I would say if there was one category that clearly sort of is higher than all the others its entertainment.
Q: Contrast these search patterns, the characteristics, the behavior of Indians with what is happening in the near region, how different are Indians?
Rao: What you see in lot of other markets globally and in Asia as well, is that as the internet gets viewed from a daily standpoint, as much as a utility, as a source for content and entertainment, you see the type of searches become much more differentiated.
So, people will do more utility centric type searches for either purchases or information related to some kind of how to activity, equivalent to entertainment searches and content in term of searches.