Kamal Jain, Group chief executive officer - India, Eros International Media, in an interview to CNBC-TV18, gave his comments on how the recently released films are doing and what kind of growth the upcoming films like Ra.One would bring.
Below is the edited transcript of the interview. Also watch the accompanying video.
Q: The film Mausam got ripped apart by most of the critics, has it done you a lot of good?
A: This film is by far the biggest opening for Shahid. It's a complete family entertainer and he gave a very good performance considering it was solo hero film. For the last weekend, we did a business of about Rs 41 crore gross worldwide and we released this movie on more than 2,000 centers across the world.
Moreover, it was a very economically budgeted film. It's already a profitable venture for us because of our de-risking approach as we already had pre-licensed website and other monetisation revenues of the film. So, we covered most of the cost before the movie got released. I think we will be seeing more numbers around it.
Q: What will be the incremental gains you will make on it? Will you make money only on ticket sales in the various Indian cinema houses or are you likely to make incremental gains on music and other merchandising?
A: It is a good draw on theatrical front as well, apart from that the satellite was sold to other channels. It was one of the unique deals, which is also first of its one kind that Eros has started, wherein the satellite deal was linked to the performance on the box office.
So, when the film does some