Moneycontrol
Oct 29, 2011 03:49 PM IST | Source: CNBC-TV18

Be a leader, it's the only way to survive: Faiza Seth

As CNBC-TV18's special show, Young Turks, reaches destination London, Faiza Seth, Indian born, US raised entrepreneur shares her story of Casa Forma.


As CNBC-TV18's special show, Young Turks, reaches destination London, Faiza Seth, Indian born, US raised entrepreneur shares her story of Casa Forma. It's a luxury architecture and interior design firm, founded in 2007; Casa Forma has already completed 28 projects in India and in UK and has 18 in the pipeline.


A graduate from Stanford, Faiza Seth took the road often travelled but soon realized her heart was not in the business of using money to make money. She decided to pursue her passion and her love for luxury with Casa Forma. Originally set up as a property development firm, Casa Forma reshaped its business model to luxury design after the 2008 financial crash.


Today with her team of 14 designers Seth claims she created designs that combine comfort with luxury and functionality with finish. In less than four years, Casa Forma has designed homes, residential complexes, clubs, stores and even yachts. Growing 40% year on year Seth now has designs on the growing luxury markets in India.

Below is an edited transcript of Faiza Seth's t

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