Jan 18, 2011 03:32 PM IST | Source: CNBC-TV18

Why 'Rise' is the new Mahindra mantra?

Anand Mahindra, VC and MD, M&M explains how and why 'Rise' is the new Mahindra mantra.

The Mahindra Group has a new tagline, which reflects a new strategy. It's a call to action

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