CNBC-TV18 has emerged number 1 on Budget day and has captured 57 percent market share during the Budget speech, according to TV Ratings agency TAM.
CNBC-TV18 has emerged number 1 on Budget day and has captured 57 percent market share during the Budget speech, according to TV Ratings agency TAM. Also, CNBC-TV18 has retained number one spot for the entire Budget week (February 25- March 1).
CNBC-TV18 led in the Budget week with a market share of 47% in English business news (Source: TAM, All India 0600-2400, CS AB Males 25+), while during the Economic Survey coverage , the channel captured a lead with 47% market share (Source: TAM, All India 0600-2400, 27th Feb CS AB Males 25+). On Budget Day, CNBC-TV18 delivered a 57% market share amongst English business news channels (Source: TAM, All India 1100-1245, 28th Feb 2013, CS AB Males 25+)
The Union Budget coverage has always been one of CNBC-TV18’s tent-pole initiatives. As in earlier years, the Union Budget coverage on the channel was marked by a month long programming line-up, which included special shows and series, ground events, segments, vignettes, vox pops, polls and contests. Beyond broadcast, channel content was available across new media platforms including Moneycontrol.com, CNBC-TV18's affiliate portal.
The channel also executed a comprehensive marketing plan across platforms, with a campaign around the channel's Budget 2012 theme, "The Last Flourish" which was further supplemented with tactical communication promoting the budget programming. The media plan spanned TV, Print, Out of home, New and social media. Advertising partners on CNBC-TV18 this year included Aditya Birla Group, State Bank of India, Binani, LIC of India, Amrapali, GE, Lloyd Airconditioners, IRB, RP Sanjeev Goenka Group, IBM.
|Channels||ECONOMIC SURVEY||FM SPEECH||BUDGET WEEK|
Source: TAM, All India, CS AB 25+,Males, All India
Time Band: 0600-2400 (Budget Week), 1100-1245 (Budget Day, FM speech), 0600-2400 (Eco Survey, 27th Feb) 1535-1810 (FM Interview, 1st March)
(Disclaimer: Moneycontrol.com and CNBC-TV18 are both part of the Network 18 Group).