Direct to home (DTH) service provider Dish TV rallied nearly 3 percent on Friday after the company said it would increase pack prices by 10 percent. The price hike will be effective from April 4, 2013, the company said.
Dish TV provides service with basic pack price of Rs 155 per month in southern part of India. For rest of the country, the basic pack price is Rs 200 per month. "The price hike is a good opportunity post March 31 deadline," Dish TV added.
The I&B ministry set March 31 as the deadline to convert households across 38 cities, including Jaipur, Ahmedabad, Bangalore and Hyderabad, from analog to digital signals.
The stock was up 2.78 percent to Rs 62.75 on Bombay Stock Exchange at 12:19 hours IST.